FIFTYONE SIKA

We were contracted by FiftyOne Bikes to assist in bringing their exciting new road bike to market with a striking and compelling color and graphics package. Having known the owner, Aidan Duff, for several years, we were genuinely happy to jump on board and develop a concept that we believed would effectively communicate and help sell the brand's vision for this innovative new class of road bike. We began the process with thorough concept development, exploring a range of ideas from wild and bold to more subtle and refined options. Ultimately, we settled on a clean, sophisticated look that we felt would resonate with customers and allow for versatile component customization. Once the concept was finalized, we moved into the CMF (Color, Material, Finish) phase, selecting gloss carbon and gloss pearl white as our base colors. We then accented both with carefully designed logos that, while subtle under certain lighting conditions, revealed a brilliant shine in direct sunlight and out on the open road.

Product photos courtesy of FiftyOne Bikes.