ALLIED BC40

Allied was looking to create a compelling and distinctive launch edition colorway that could be proudly ridden by one of their signature athletes, Payson McElveen. Drawing inspiration directly from his cycling kit for the upcoming season, we developed a vibrant multi-color fade combined with dynamic splatter effects, giving his frame a truly exciting and unique visual appeal. Through limited edition sales, Allied successfully positioned this frame as a top-tier cross country racing bike among enthusiasts and professionals alike. In addition to this standout model, we also assisted with building a detailed production art file to support their transition to off-shore manufacturing, specifically for the BC40 matte black colorway. To enhance the design, we spec’d chrome foil decals that added a subtle yet striking reflectivity, increasing both the aesthetic value and overall appeal of the bike.

Product photos courtesy of Allied Cycle Works.